The challenge was to better understand the uptake of digital technology in the B2B and B2C payment arena, the transformational impact and how traditional players and innovative Fintech solutions positioned in the Italian marketplace.

We delivered – via an ad-hoc set of information and Key Performance Indicators (KPI) – a detailed market scenario, with a granular segmentation in terms of type of service uptake and positioning, relative strength of each player and their competitive aggressiveness by which KPI.

The client’s project team was then in the position to determine the correct course of actions and allocate the right resources to maximise the impact of digital payment solutions and reinforce both customer experience levels and its overall branding.