Deconstruct is an agile, lean, smart marketing advisory network. We offer clients inspirational research, timely information and contemporary insights execution. 

Deconstruct professionals work alongside clients to transform and optimise business and marketing operations through timely, effective and inspiring market research, analysis, intelligence programmes and deliver new, creative approaches to markets and customers.

Deconstruct operates from Milan (Italy) and activity spans across the globe, leveraging a network of seasoned independent professionals and new talents as necessary and applicable to the specific project / client.

Deconstruct partners with web strategy firms, research houses, geopolitical experts, app developers and advertising agencies to secure data, insights, triangulation and validation, and ‘out-of-the-box’ creative thinking and project execution.

Deconstruct is born out of an idea of Alessandro Lorenzelli, who has more than 25 years of experience at international level in market advisory and business consulting - for SMEs and global blue chip companies alike - gathered in leading professional services firms, in Italy and abroad